User research that helps you understand your customers and move your business forward.

A smiling man with dark hair, wearing a white shirt and navy blazer, standing outdoors during sunset.

“Please think out loud as you perform the task.”

It’s one of the simplest requests a UX researcher can make, and also one of the hardest for customers to do. But without it, we’d miss the chance to truly understand their behaviours, motivations, and challenges. Thinking out loud unlocks the insights that shape better products.

I’m Chirag Vesuvala, Principal UX Researcher and Founder of Think Out Loud Research. I bring over 15 years of experience leading UX Research teams and projects, helping B2B and B2C companies turn open questions into clear, confident product decisions. Through a variety of quantitative and qualitative UX Research methods, I will remove risk and help you deliver products and features your customers (and your bottom-line) will love.

Services

I typically work with founders, designers, product managers and developers, and help answer questions such as:

  • “My customers aren’t completing key tasks. Why is this happening and what should I fix?”

  • “I need to be certain there are no usability issues with my product (either pre or post launch).”

  • “Before I spend time and money designing and building a new product / feature, can you tell me if my customers even wants this?”

  • “I’m launching a new product / feature, that is key for my business. Will my customers be able to use it?”

  • “I have two different designs for a feature, but can’t decide which one is better.”

  • “I need additional context from my customers before I begin working on a new product / feature”

  • “How do my competitor’s customers feel about a certain product / feature, and what gaps in the experience can I fill when I go to market?”

Depending on your needs and your timelines, I will conduct one or more of the following UX Research methodologies:

  • Usability test (moderated or unmoderated)

  • Interviews

  • Focus Groups

  • Surveys

  • A/B Tests

  • Card Sorting exercise

  • Tree Testing exercise

  • Diary Studies

  • Contextual Inquiries / Ethnographic studies

  • Expert Reviews

  • Journey Mapping

  • Service Blueprints

Let’s Work Together

I’m always looking for new opportunities, and would love to chat more! I’m based in beautiful Vancouver, Canada, and would love to work with clients across Canada and internationally.